Privacy policy
Last updated: November 1, 2025
Introduction
ROUTINES operates this store and website, including all information, content, features, tools, products, and related services to provide you, as a customer, with a personalized shopping experience (hereinafter the "Services"). ROUTINES is a store specializing in skin longevity, which enables us to provide you with the Services.
This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or other transaction, or communicate with us in any other way.
In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the methods of collection, use, and disclosure of your information described in this Privacy Policy.
1. Personal Information We Collect or Process
Definition of Personal Information
When we use the term "personal information," we refer to information that identifies you or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or rendered non-identifiable, such that it does not identify you or cannot reasonably be linked to you.
Categories of Information Collected
We may collect or process the following categories of personal information, including inferences drawn from such personal information, depending on how you interact with the Services, your location, and as permitted or required by applicable law:
Contact Information: your name, address, billing address, shipping address, phone number, and email address.
Financial Information: credit card, debit card, and bank account numbers, payment card information, bank account information, transaction details, payment method, payment confirmation, and other payment details.
Account Information: your username, password, security questions, preferences, and settings.
Transaction Information: items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
Your Communications with Us: information you include in your communications with us, for example when you send an inquiry to customer service.
Device Information: information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage Information: information about your interaction with the Services, including how and when you access or interact with the Services.
2. Sources of Personal Information
We may collect personal information from the following sources:
Directly from You: when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically via the Services: from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies.
From Our Service Providers: when we engage them to implement certain technologies and when they collect or process your personal information on our behalf.
From Our Partners or Other Third Parties: as part of business and marketing partnerships.
3. How We Use Your Personal Information
Depending on how you interact with us or the Services you use, we may use your personal information for the following purposes:
3.1 Provide, Customize, and Improve the Services
We use your personal information to provide you with the Services, including to:
- Execute our contract with you
- Process your payments and orders
- Remember your preferences and items of interest
- Send you account-related notifications
- Process purchases, returns, exchanges, or other transactions
- Create, maintain, and manage your account
- Organize shipments and facilitate any returns and exchanges
- Allow you to post reviews
- Create a personalized shopping experience, for example by recommending products related to your purchases and your skin longevity needs
This may include using your personal information to customize and improve the Services in a more relevant manner.
3.2 Marketing and Advertising
We use your personal information for marketing and promotional purposes, for example to:
- Send you marketing, advertising, and promotional communications by email, SMS, or postal mail
- Show you online advertisements for products or services on the Services or on other websites
- Personalize our communications based on items you have previously purchased or added to your cart, as well as your other activities on the Services
3.3 Security and Fraud Prevention
We use your personal information to:
- Authenticate your account
- Provide a secure payment and shopping experience
- Detect, investigate, or intervene in fraudulent, illegal, dangerous, or malicious activity
- Protect public safety and secure our services
Important: If you choose to use the Services and create an account, you are responsible for the confidentiality of your account credentials. We strongly recommend that you do not share your username, password, or any other access credentials with anyone.
3.4 Communicate with You
We use your personal information to:
- Provide you with customer service
- Respond to your inquiries
- Offer you effective services
- Maintain our business relationship with you
3.5 Legal Reasons
We use your personal information to:
- Comply with applicable law or respond to valid legal proceedings
- Respond to requests from law enforcement or government agencies
- Investigate or participate in civil discovery proceedings, potential or ongoing litigation, or other contentious proceedings
- Enforce our terms or policies, or investigate potential violations thereof
4. How We Disclose Personal Information
Under certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. These circumstances may include:
4.1 With Our Service Providers
With Shopify, service providers, and other third parties who provide services on our behalf, such as:
- IT management
- Payment processing
- Data analytics
- Customer service
- Cloud storage
- Processing and shipping
4.2 With Our Business and Marketing Partners
With business and marketing partners to provide you with marketing services and send you advertisements. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity with different merchants and websites.
Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on your location, you may have the right to ask us not to share information about you for the purpose of showing you targeted advertisements and marketing content based on your online activity with different merchants and websites.
4.3 Upon Instruction or with Your Consent
When you instruct us, send us a request, or otherwise consent to the disclosure of certain information to third parties, for example to:
- Ship products to you
- Via your use of social media widgets or login integrations
4.4 Within Our Corporate Group
With our affiliates or more generally within our group of companies.
4.5 For Legal or Business Reasons
In connection with:
- A business transaction such as a merger or bankruptcy filing
- To comply with any applicable legal obligation (including in response to subpoenas, search warrants, or similar requests)
- To enforce applicable terms of service or policies
- To protect or defend the Services, our rights, and the rights of our users or third parties
5. Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide you with the Services and improve them.
The information you submit to the Services will be transmitted and shared with Shopify, as well as with third parties who may be located in countries other than the one in which you reside, in order to provide you with the Services and improve them.
Additionally, to protect, develop, and improve our business, we use certain enhanced Shopify features that integrate data and information from your interactions with our Store, as well as with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, with other merchants, and with Shopify.
In these circumstances, Shopify is responsible for processing your personal information, including to respond to your requests to exercise your rights regarding the use of your personal information for these purposes.
To learn more about Shopify's use of your personal information and the rights you have, you can consult Shopify's Consumer Privacy Policy.
Depending on your location, you may exercise certain rights relating to your personal information via the Shopify Privacy Portal.
6. Third-Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with us or that we do not control, we recommend that you review their privacy and security policies as well as their other terms and conditions of use.
We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of information found on these sites.
Information you provide in public or semi-public spaces, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of these third-party platforms without restriction on their use by us or by a third party.
The fact that we include these links does not in itself imply any endorsement of the content of these platforms, or their owners or operators, unless otherwise indicated on the Services.
7. Children's Data
The Services are not intended for use by children and we do not knowingly collect any personal information about children who have not reached the age of majority in your jurisdiction.
If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details provided below to request its deletion.
As of the effective date of this Privacy Policy, we are not aware that we "share" or "sell" (as these terms are defined by applicable law) personal information about persons under 16 years of age.
8. Security and Retention of Your Information
Security
We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.
Please note that no security measure is perfect or infallible and that we cannot guarantee "perfect security." Additionally, any information you send us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
Retention
The retention period for your personal information depends on various factors, such as:
- The need to retain this information to manage your account
- The provision of Services
- Compliance with our legal obligations
- Dispute resolution
- Enforcement of any other applicable contract or policy
9. Your Rights and Choices
Depending on your location, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases, we may decline your request to the extent permitted by law.
9.1 General Rights
Right of Access/Right to Information: You may have the right to request access to the personal information we hold about you.
Right to Erasure: You may have the right to request deletion of the personal information we hold about you.
Right to Rectification: You may have the right to request correction of inaccurate personal information we hold about you.
Right to Portability: You may have the right to receive a copy of the personal information we hold about you and to request its transfer to a third party, under certain circumstances and with certain exceptions.
Management of Communication Preferences: We may send you promotional emails. You can choose to stop receiving them at any time by using the unsubscribe option included in our emails. If you unsubscribe, we may still send you non-promotional emails, for example about your account or orders you have placed.
9.2 Specific Rights for UK and European Economic Area Residents
If you reside in the United Kingdom or the European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights listed above:
Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
Withdrawal of Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, the lawfulness of processing based on your consent before its withdrawal will not be affected.
9.3 How to Exercise Your Rights
You can exercise these rights at the designated locations on the Services or by contacting us at the contact details provided below.
To learn more about Shopify's use of your personal information and the rights you may have, including rights relating to data processed by Shopify, you can visit https://privacy.shopify.com/en.
9.4 Verification and Authorized Agent
We will not penalize you for exercising any of these rights. We may need to verify your identity before we can process your requests, to the extent provided or permitted by applicable law.
In accordance with applicable law, you may designate an authorized agent to request to exercise your rights on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof of the authorization you have given them to act on your behalf, and we may ask you to verify your identity directly with us.
We will respond to your request within the timeframes required by applicable law.
10. Complaints
If you wish to file a complaint about our processing of your personal information, please contact us at the contact details provided below.
Depending on your location, you may have the right to challenge our decision by contacting us at the contact details provided below, or by filing a complaint with the competent data protection authority in your region.
For the EEA, you can find a list of data protection supervisory authorities here.
11. International Transfers
Please note that we may transfer, store, and process your personal information outside the country in which you reside.
If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as:
- The European Commission's standard contractual clauses
- Where applicable, any equivalent contract issued by the competent UK authority
This protection applies unless the data transfer is made to a country recognized as offering an adequate level of protection.
12. Cookies and Similar Technologies
12.1 What is a Cookie?
A cookie is a small text file stored on your device (computer, tablet, or mobile) when you visit a website. Cookies allow the site to recognize your device and remember certain information about your preferences or past actions.
12.2 How Do We Use Cookies?
We use cookies and similar technologies to:
- Operate the site: enable navigation, remember your shopping cart and preferences
- Analyze usage: understand how you use our Services and improve your experience
- Personalize content: offer you product recommendations tailored to your skin longevity needs
- Marketing and advertising: show you relevant advertisements on our Services and on other websites
12.3 Types of Cookies Used
Strictly Necessary Cookies
These cookies are essential for the website to function. They allow you to navigate the site and use its features, such as access to secure areas. Without these cookies, some services cannot be provided.
Examples: session cookies, authentication cookies, shopping cart cookies
Performance Cookies
These cookies collect information about how visitors use our website, such as the most visited pages and error messages received. These cookies do not collect information that identifies a visitor. All information collected by these cookies is aggregated and therefore anonymous.
Examples: Google Analytics, traffic statistics
Functionality Cookies
These cookies allow the website to remember choices you make (such as your username, language, or region) and provide enhanced and more personalized features.
Examples: language preferences, display preferences, recently viewed products
Targeting/Advertising Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns. They remember that you have visited a website and this information is shared with other organizations such as advertisers.
Examples: Facebook Pixel, Google Ads, Shopify personalized advertising
12.4 Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages, including:
Shopify: for store operation, analytics, and personalized advertising
Google Analytics: to analyze site traffic and usage
Facebook/Meta: for conversion tracking and targeted advertising
Payment Services: to process transactions securely
These third parties may use cookies to collect information about your online activities across different websites. We do not have access to or control these cookies. We encourage you to review the privacy policies of these third parties to understand how they use your information.
12.5 Cookie Retention Period
Session Cookies: These cookies are temporary and expire when you close your browser.
Persistent Cookies: These cookies remain on your device for a defined period (typically from a few days to several years) or until you delete them manually.
12.6 Managing Your Cookie Preferences
You have the right to choose to accept or refuse cookies. You can exercise your cookie preferences by:
Using Our Cookie Management Tool: When you visit our site for the first time, a cookie consent banner appears. You can manage your preferences there.
Configuring Your Browser: Most web browsers allow you to control cookies through their settings. You can configure your browser to refuse cookies or to alert you when a cookie is sent. Here are links to manage cookies in the most common browsers:
Important: If you choose to refuse cookies, some features of our website may not function properly or may not be available. For example, you may not be able to add items to your cart or make purchases.
12.7 Opting Out of Targeted Advertising
To opt out of personalized advertising based on your interests:
On the Web:
- Network Advertising Initiative (NAI)
- Digital Advertising Alliance (DAA)
- European Interactive Digital Advertising Alliance (EDAA)
On Mobile:
- iOS: Settings > Privacy > Advertising > Limit Ad Tracking
- Android: Settings > Google > Ads > Opt out of Ads Personalization
For Shopify Advertising: You can manage your preferences via the Shopify Privacy Portal.
12.8 Other Tracking Technologies
In addition to cookies, we may use other similar technologies:
Web Beacons (Pixels): Small invisible graphic images embedded in web pages or emails to track interactions.
Local Storage: HTML5 technologies that allow information to be stored directly in your browser.
Device Identifiers: Unique identifiers associated with your mobile device.
These technologies are subject to the same principles as cookies regarding data collection and use.
12.9 Changes to Our Cookie Policy
We may update this cookie section from time to time to reflect changes in our use of cookies or for other operational, legal, or regulatory reasons.
12.10 Questions About Cookies
If you have questions about our use of cookies, please contact us at the contact details provided in Section 14 of this Privacy Policy.
13. Changes to This Privacy Policy
We may update this Privacy Policy at any time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.
We will post the revised Privacy Policy on this website, update the "Last updated" date at the top of this page, and provide notice as required by applicable law.
We encourage you to review this page regularly to stay informed of any changes.
14. Contact
If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights you have, please contact us:
By email: contact@routines.fr
By mail:
ROUTINES
9 Rue des Bœufs
Aix-en-Provence, 13100
France
For the purposes of applicable data protection legislation, ROUTINES is the data controller for your personal information.
This Privacy Policy was last updated on November 1, 2025. It is effective as of that date.